What is An Email Marketing Audit?
An email marketing audit is a comprehensive assessment of your email marketing strategy. It analyzes campaign performance to identify strengths and weaknesses. We recommend conducting one at least annually at the beginning or end of the year. This audit will help pinpoint issues and enhance deliverability, engagement, conversions, and content relevance to subscribers.
What are the Types of Email Audits?
- Email Marketing Performance Audit: Examines key performance indicators (KPIs) such as subject lines, preheader text, header, email copy, call to action, graphics, engagement, and conversions.
- Email Accessibility Audit: Focuses on making emails accessible to everyone, optimizing images, button sizes, and simplifying layouts.
- Email Deliverability Audit: Evaluates factors affecting email delivery, including authentication, incorrect email IDs, domain reputation, HTML code, blacklisting, spammy elements, spam traps, IP address, and list hygiene.
- Email Design Audit: Assesses the overall design effectiveness, including layout, graphics, branding, fonts, logo, and white space.
- Email Code Audit: Ensures email code follows best practices, is clean, and renders well across different email clients.
- Email Automation Audit: Reviews triggered email campaigns for functionality, checking templates, content, links, and API triggers.
How We Conduct an Email Marketing Audit:
- Define Your Goals: Break down the audit into manageable tasks, specifying the type of audit and its purpose.
- Choose Key Performance Indicators (KPIs): Select KPIs aligning with audit goals, including metrics like open rate, click-through rate, conversion rate, and more.
- Track Progress with a Spreadsheet: Create a spreadsheet to monitor completed and pending campaigns, recording relevant metrics.
- Examine Emails and Record Findings: Analyze metrics to identify campaigns deviating from the norm, asking questions about subject lines, design, target audience, and accessibility. Record findings and improvement suggestions.
Following these steps ensures a comprehensive email marketing audit, improving overall campaign performance.
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What is an Email Marketing Audit?
An email marketing audit is like a wellness check for your email campaigns—a full-body scan of your strategy to see what’s working, what’s not, and where you can improve. Ideally, you’d want to do this audit at least once a year, either when the year is wrapping up or just starting. Why? Because it’s the best way to catch and fix issues that could be holding back your deliverability, engagement, conversions, and how relevant your content is to your audience.
What are the Types of Email Audits?
- Email Marketing Performance Audit: Think of this as the diagnostic test for your KPIs. We’ll dig into subject lines, preheader text, email copy, calls to action, graphics, engagement, and conversions.
- Email Accessibility Audit: Because your emails should be for everyone. This audit checks if your emails are easy to read and navigate, no matter who’s on the receiving end.
- Email Deliverability Audit: No one likes getting ghosted, especially by their emails. This audit checks the behind-the-scenes stuff—authentication, domain reputation, and list hygiene—that determines whether your emails actually land in inboxes.
- Email Design Audit: A gut check for your visual brand. We assess layout, branding, fonts, and how your emails feel to your readers.
- Email Code Audit: Clean code is happy code. We’ll ensure your email code follows best practices and works seamlessly across different email clients.
- Email Automation Audit: It’s all about the flow. We review your automated email campaigns to make sure they’re running like a well-oiled machine, checking everything from templates to API triggers.
How We Conduct an Email Marketing Audit:
- Define Your Goals: We break down the audit into bite-sized tasks, specifying the type and purpose of the audit.
- Choose Key Performance Indicators (KPIs): We select KPIs that match your audit goals, including open rate, click-through rate, conversion rate, and more.
- Track Progress with a Spreadsheet: We create a spreadsheet to monitor campaigns, tracking what’s done, what’s pending, and all the juicy metrics.
- Examine Emails and Record Findings: We dive deep into your metrics, flagging any outliers and asking the hard questions—like whether your subject lines are hitting the mark or if your design is resonating with your audience. We then record our findings and suggestions for improvement.
Ready to Give Your Emails a Checkup?
Let’s make sure your email strategy is as effective as it can be. Book your audit today and watch your email campaigns transform from good to great.